 
Buying And Financing A Business Opportunity
By Jerry J. Outlaw
The decisions to start or buy your own business is one of the most important decisions you will ever make. However, buying a business opportunity is rapidly becoming a more popular trend as good jobs become harder to find. At the same time, the universe of business opportunities is growing by leaps and bounds, as evidenced by the increasing number of listings in this publication.
More and more frequently, people are becoming entrepreneurs of necessity
rather than choice. Many people possess excellent skills and qualifications
along with the necessary savings to launch or buy a small business. Even
so, many of them might never have dreamed of entering the small business
world had they not become victims of corporate downsizing or layoffs.
Faced with fewer local employment opportunities, more people are opting
to go the small business route -- in effect, buying themselves a job with
their savings. Others are cashing in on their home equity loan to buy a
business opportunity rather than being forced to relocate or continue on
unemployment.
According to the U.S. Small Business Administration, 5 million businesses
around the country now change hands every year. Before anyone takes the
risk of buying or starting a small business, they should take the time to
investigate it thoroughly.
It is imperative that a potential business buyer carefully thing through
his motives for considering the purchase of any particular business and
his criteria in selecting one. You have to ask yourself: "What am I
doing? What am I really risking?" Buying a business is a lot like getting
married. It is a very serious commitment.
A potential buyer of a business opportunity should consider his own experience,
what he is good at and what he enjoys. Think about it before you tie the
knot. It is critical that you be clear on what you want to do and where
you want to go from the start.
To arrive at that decision, you must first balance the positives against
the negatives. Make a list of the benefits and drawbacks, then determine
which outweighs the other. When it comes to buying a business, there is
little or no room for guessing or emotion.
Once you have made your decision, read through the listings in the directory
section of Business Opportunities Handbook. That can help
familiarize you with the many different types of business opportunities
available today.
Another avenue is to contact a business broker if you are in the market
for an existing business. Let it be known in the brokerage and business
community that you are actively looking for a "motivated seller"
or a particular type and size of business to buy.
When you locate a business opportunity that interests you, find out everything
you possibly can about it. You may find out that you have to meet with the
seller or business broker and build a relationship in order to open up a
line of communication before you will be able to obtain much information.
In the case of an existing business, you may be asked to sign a confidentiality
agreement and possibly to provide credit references.
PROCEED WITH CAUTION
Once you are presented with the pertinent facts and information about
the business, don't be premature in passing judgement. This is a major plunge!
Try to cut through any confusing or misleading data and focus in only on
the verifiable data. Check, double-check and triple-check.
It is crucial that you analyze all financial records, tax returns and
any other relevant information that is available. Consider everything about
the business before you make any proposals. What sets winners apart from
the rest of the herd is that they go beyond the basics of business opportunity
buying.
Make a list and evaluate each potential pitfall. Buying a business opportunity
is a step-by-step process that requires careful consideration of the many
factors involved, such as financial considerations, price, a business plan,
terms, conditions, non-compete clauses, encumbrances, leases, employees,
evaluation, legal, accounting and, in some cases, real estate. The analysis
to reach an informed decision is often exhausting and time-consuming, but
the effort will pay off in the long run.
At some point, most business purchase transactions require bringing in
professional help from attorneys and accountants to pull the deal together.
A good, experienced business lawyer can smooth out the bumps in the road
all the way to the closing, and a good accountant can save you money. Keep
in mind, however, that attorneys and accountants generally do not have operating
expertise; you must make the business decisions.
Buying or starting your own business can be the beginning of a new chapter
in your life. First calculate your risk, then make an informed decision,
then make your move.
Before you do any of that, however, be dead serious and honest with yourself
in your own self-evaluation. Know your weaknesses as well as your strengths
and abilities. The final decisions you make will be all yours. If you do
not succeed, you will have only yourself to blame. If you do succeed, it
will be one of the most rewarding and fulfilling things you will ever do.
Owning your own business can be the source of lifelong independence and
total security. It can truly give you control of your own destiny.
Some people find it difficult to conduct an honest evaluation of their
own aspirations and capabilities. They can find help in this aspect of the
business opportunity search by contacting a career counseling service or
employment center. These centers often offer testing and evaluation services
that can help determine whether business ownership is likely to be a good
choice for them, and even the type of business to which they might be best
suited.
FINDING FINANCING
Once you have made the decisions to buy or start your own business, you
have to figure out how to finance it. Some existing businesses and business
opportunities offer some form of seller financing.
From a prospective buyer's standpoint, seller financing is usually very
desirable. It can be a good sign that you are not just buying a "pig
in a poke". In a sense, you are really buying a business and paying
for it -- at least partially -- out of its own profits. In other words,
the business seller lends you part of the money to buy the business. That
is usually a good indication that the seller is confident you will succeed
and repay him.
Many business opportunity buyers make an effort to keep the down payment
as small as possible in order to retain more money for operational reserves,
at least until they become comfortable that business profits will pay operating
expenses and carry the business.
On the other hand, sellers often require a down payment of 50% or more,
and that is often a good reason to seek out other sources of financing.
That is where the help of an experienced commercial business loan officer
can be crucial.
Everyday, key business executives in your community face loan committees
and fail to obtain their loans. Some of them deserve to be turned down,
but many business loan applicants are rejected only because they do not
clearly and forcefully communicate their strengths.
Be aware that there are a lot of "gung-ho" residential loan
officers out there these days who are eager to take applications for any
kind of business. However, many residential lenders don't know "beans"
about the ramifications of business and commercial financing.
Applying for credit is nerve-wracking enough as it is. There is no sense
in taking the risk of getting turned down cold just because you applied
at the wrong place or with a rookie loan officer. Commercial and business
loans are different from residential mortgages, so it makes no sense to
focus your search for financing on the residential loan market.
Choose an experienced commercial loan officer. The best choice is an
SBA Loan Facilitator who already knows about Federal Small Business Administration
Loans -- not one you have to train yourself.
Some people think lenders are all alike -- that a bank is a bank and
a mortgage company is a mortgage company. Whatever they think, they often
leave a lot of money on the table simply because they didn't know how to
go about presenting their application or were misrepresented. Many business
opportunities have been lost because potential business buyers wasted valuable
time with the wrong loan merchants and could not meet closing deadlines
and obtain financing in time.
SBA lenders and commercial loan and mortgage originators with inside
knowledge who can actually package and present Federal Business Loans in
government format service a diverse group of businesses that are often overlooked
by most banks. Many banks and lending institutions are just not dealing
with the real needs of small business. Using a commercial mortgage broker
can often save you time and aggravation because they know how to prepare
your loan request in government format and understand what it is that the
SBA requires.
Being prepared is a very good trait to have when applying for a business
loan. That means providing a complete package, including a business plan
with at least three years worth of financial projections and financial statements
so that the underwriter can reach an informed decision in a reasonable period
of time.
Your loan package should always be concise and complete. A complete package
gives your mortgage company or the SBA the impression that you are a professional,
and they will view your package more favorably as a result.
The Small Business Administration has become easier to work with but
in most cases still does not make loans directly to the public. Generally,
you must apply through an SBA Loan Facilitator of Certified Lender.
SBA GETTING BETTER
Most people have the misconception that SBA loans are nothing but mountains
of red tape, but things have changed for the better recently. The SBA now
has a "low doc" loan and has streamlined its procedures. That
is not to say that the SBA has become a give-away program, not by any means.
However, the "new" SBA of 1995 is a place where you may find it
easier to obtain a loan to buy or start up anew business, and that process
will be even easier when you use a financial professional who knows how
to get a loan through the system.
Approximately 95% of U.S. businesses are considered small by SBA criteria,
so almost anyone can apply. SBA lending is now unmatched in small business
financing. Under current guidelines, qualified borrowers can borrow up to
$750,000 for terms as long as 25 years.
The best news is that it often takes no longer to close an SBA loan than
it does to close a conventional residential mortgage, once the complete
loan package is submitted. The new SBA loan program is probably the best
thing the federal government has ever done for entrepreneurs. It's something
you should be familiar with if you are thinking of buying a business opportunity
and seller financing is not feasible.
Don't overlook other possible sources of financing, either. As mentioned
previously, many building entrepreneurs find their seed money at home --
literally. That is, they tap into the equity they have built up in their
own homes over the years. This can be done by refinancing an existing mortgage
and taking some of the value in cash, by taking out a second mortgage or
by establishing a home-equity line of credit.
Severance packages, employee buy-outs and lump sum pension payments are
another popular source of business start-up capital, especially for recently
"out-placed" employees. If the money in the question is in a qualified
retirement plan, be sure to consult with your tax advisor before taking
it out.
Many people dream about owning their own business for years and years,
but they let their whole life slip by without ever doing anything about
it. Life is too short and its opportunities often too limited. If you are
convinced that owning a business is right for you -- and that you have what
it takes to make it succeed -- don't let the opportunity slip your fingers.
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