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Walk the Walk, Talk the Talk: Understanding Business Jargon
By Michael J. McDermott
The world of business ownership is like
an important parallel universe, interacting constantly and often invisibly
with the trappings of everyday life. Like most subcultures, the business
world has its own jargon.
Whether you are applying for financing, negotiating with suppliers or
navigating your way through bureaucratic red tape, your chances of success
are greatly enhanced if you talk the same language as those with whom you
are dealing. You've got to able to "talk the talk," as well as
"walk the walk," to put a new spin on an old saying.
The following are some important terms and definitions that will help
you do just that:
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- Ability to Pay. When used in financial agreements,
it refers to the borrower's ability to meet principal and interest payments
on long-term obligations with money generated through the business' earnings.
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- Account. Although this term has several meanings specific
to its usage (i.e., you have accounts at your bank, with a mutual fund
company, with a stock broker, etc.), in business it generally refers to
the contractual relationship between buyer and seller under which payment
is made at some agreed upon date in the future. The record of the transactions
made under that agreement is referred to as the "statement of account."
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- Accounts Payable. These are the amounts your business
owes on open account to its creditors for the goods and services they have
already supplied.
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- Accounts Receivable. This is the money owed to your
business by its customers for the goods and services you have sold to them
on open account. Some lenders will accept accounts receivable as collateral
for short-term financing.
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- Ad Valorem. Latin for "according to value,"
this refers to a method of determining taxes on goods or property, such
as duties on imported merchandise or real estate taxes on commercial properties.
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- Aging Schedule. We're all on one of these, whether
we like it or not, but in business this refers to the age of your accounts
receivable. Why is this important? Primarily because lenders say it is.
The older your receivables, the less valuable they are in the eyes of a
lender. An aging schedule can also help you spot patterns of late payment
among customers and help you decide where to focus your collection efforts.
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- Asset. Anything your company owns that has commercial
or exchange value is considered an asset. These can run the gamut from
cash and inventory on hand to intellectual property and "goodwill"
(see below).
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- Audit. Most people think in terms of an IRS examination
of their income tax return when they hear this word, but it has a broader
meaning as well. An audit is any professional examination and verification
of a company's books, financial documents and supporting material. It may
be required by a lender before granting a loan. It is usually conducted
by an accounting firm.
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- Bad Debt. This is the kind you don't want to have.
It refers to an open account balance or other funds owed your company that
you have not been able to collect and are not likely to be able to collect
in the future. It can be written off against profits on your tax return.
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- Balance Sheet. A financial report that shows the status
of all a company's assets and liabilities and the equity of its owners
on a given date, usually the last day of a month.
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- Bank Line. Many people, especially first-time entrepreneurs,
misunderstand what this is. A bank line is a bank's MORAL commitment, not
a CONTRACTUAL one, to make available to a customer loans up to a specified
maximum during a set period of time. Most banks who extend these lines
of credit require their customers to keep some funds on deposit at the
bank, typically an amount equal to 10% of the line's maximum.
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- Bankruptcy. This is the state of insolvency you or
your company are in when you are unable to pay your debts. There are two
kinds: Chapter 11, which allows a company to reorganize and often to restructure
or renegotiate its debts, and Chapter 7, which deals with liquidation.
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- Barter. An increasingly popular form of trade among
small businesses where goods and services are swapped rather than bought
and sold. Be aware that the IRS still views barter deals as taxable transactions.
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- Breakeven Point. The point at which your sales volume
equals your expenses. All sales after this point translate to profits.
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- Budget. An estimate of your income and expenditures
for a given period of time. Ideally, the first should always be equal to
or greater than the second. If not, your company -- like this country --
is running a deficit.
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- Capital Gain. The difference between an asset's purchase
price and selling price. If you later sell your business for more than
you paid for it (less what you have invested in it, of course), you will
have a capital gain that is subject to tax.
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- Casualty Loss. A financial loss caused by some damage
or loss of property due to a sudden and unexpected event, such as a fire,
earth-quake or robbery.
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- Collateral. Something of value pledged to a lender
to secure a loan until it is repaid.
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- Delinquency. Failure to make a payment on a loan or
other obligation when it comes due.
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- Depreciation. This refers to the wearing-out of machinery
and equipment in a business, and to the amortization of the costs of fixed
assets over time. Depreciation reduces a company's tax liability without
reducing its cash.
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- Entrepreneur. Someone who takes on the risks of launching
a new business. Most Business Opportunities Handbook
readers are, or want to be, entrepreneurs.
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- Equity. The percentage of a company belonging to each
of its owners.
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- Factors. These are financial firms that buy the accounts
receivable of other companies at a discount to their face value. The seller
gets immediate cash and is relieved of the responsibility of collecting
on those accounts.
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- Fiscal Year. An accounting period covering 12 consecutive
months, 52 consecutive weeks, 13 consecutive four-week periods or 365 consecutive
days. A company's books are closed and its profit or loss is determined
at the end of each fiscal year.
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- General Ledger. The formal ledger that includes all
of a company's financial statement accounts.
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- Goodwill. Also known as "going-concern value,"
this refers to the value of your company as an operating business (especially
to another company or individual interested in acquiring it) above and
beyond the collective value of its inventory, property, assets and accounts
receivable.
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- Grace Period. Most loans include a grace period during
which the borrower will not be held in default even though payment is past
due. Grace periods typically range from seven to 30 days.
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- Intangible Asset. Something other than a physical
asset that is presumed to provide value to a company. Examples are copyrights,
patents, trademarks, goodwill, leases, permits and licenses.
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- Invoice. A document prepared by the seller of goods
or services that lists each item sold and its price and is presented to
the purchaser of those goods or services.
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- Jobbers. These are common in many retail businesses.
Basically, they are small wholesalers who buy product from manufacturers,
importers or other wholesalers and supply it to retailers. Many jobbers
provide additional services, such as stocking and merchandising the departments
for which they are supplying products.
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- Kickback. An illegal payment made in secret by a seller
to someone who helped the seller win a contract or make a sale.
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- Lease. A contract granting the use of property or
equipment for a set period of time in exchange for an agreed upon payment.
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- Legal Entity. This is a person or organization, such
as a company, that has the legal standing to enter into a contract or other
binding agreement with another party. Interestingly, the law views a corporation
as a person, in that the corporation has rights, can own property and can
sue and be sued.
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- Letter of Credit. An instrument or document that a
bank issues to guarantee payment on behalf of a customer up to the amount
detailed in the letter of credit. These are most often used in international
trade.
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- Lien. A creditor's claim against property that allows
the creditor to seize that property if the terms of an agreement are not
met in a timely fashion.
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- Long-Term Debt or Financing. These are debts or liabilities
that do not come due for a year or longer.
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- Marketing. Basically, a catchall word to describe
everything involved in the process of getting your company's goods or services
to their ultimate consumers. It encompasses design and development, distribution,
advertising, promotion, pricing, market research and more.
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- Merger. A combination of two or more companies; like
a marriage between businesses.
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- Net. A term that describes everything left after all
relevant deductions have been made. It can be applied to sales, earnings,
expenses and worth.
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- Nonrecurring Charge. A one-time expense or write-off
that appears on your company's financial statement, such as a loss related
to a fire or theft or expenses entailed in selling or shutting down part
of your operation.
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- Ordinary Income. The money earned from the normal
activities of a person or business, such as salary or profits, as opposed
to capital gains from the sale of assets.
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- Organization Chart. A "who's who" for a
company or business. The chart shows the relationship of individuals and
positions within a company in terms of the authority and responsibilities
of each.
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- Outstanding. "Wonderful" in everyday talk,
"not so wonderful" in business. Outstanding refers to unpaid
balances, items that have not yet been presented for payment and accounts
receivable with balances due.
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- Overhead. Also known as "indirect costs and expenses",
overhead refers to business expenses that are not directly related to the
production or sale of a company's goods or services.
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- Partnership. An agreement between two or more people
to share their funds and/or talents in a business venture and to split
the profits or losses resulting from that venture.
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- Prime Rate. The interest rate banks charge to their
most credit worthy customers, as determined by the bank's own cost of securing
funds.
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- Profit. What a business has left from selling its
goods or services after paying all its expenses and outstanding obligations.
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- Profit and Loss Statement. Often referred to with
the shorthand "P&L," this is a summary of all a company's
income, costs and expenses during a given period. A P&L and a balance
sheet together comprise a company's financial statement.
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- Profit-Sharing Plan. An agreement that allows the
employees of a company to share in any profits it generates.
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- Pro Forma. A Latin phrase that literally means "as
a matter of form," it refers to any document containing some hypothetical
information. A business plan for a start-up company generally includes
a pro forma financial statement.
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- Proprietorship (or Sole Proprietorship). An unincorporated
business owned by a single individual, this is the simplest form of business
ownership and the one chosen by many self-employed people.
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- Rescind. To cancel a contract agreement. The Truth
in Lending Law grants all borrowers the right of rescission, which means
you can change your mind and nullify any contract without penalty as long
as you do it within three days of signing.
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- Return on Sales. A company's profits before taxes
expressed as a percentage of its net sales. Companies use this figure to
compare their own operational efficiency from one period to another.
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- Secured Debt. This is debt that is guaranteed by a
pledge of assets (collateral) with some corresponding value to the loan.
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- Seed Money. The first money invested in a new start-up
business. It can come from the entrepreneur's own pocket, a venture capitalist
or other sources.
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- Shell Corporation. A company that is incorporated
but has no real assets or operations. Shell corporations are sometimes
formed to raise money before starting up a legitimate operation, but more
often they are created for fraudulent purposes such as tax evasion.
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- Short-Term Debt or Financing. All of a company's debt
obligations coming due within one year.
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- Small Business Administration. A federal bureau created
in 1953 specifically to provide financial assistance to small businesses
through direct loans and loan guarantees, and to offer management assistance
to start-up companies.
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- Straight-Line Depreciation. A simple method of determining
a fixed asset's annual depreciation over its useful life. The asset's total
cost less its estimated value at the end of its useful life is divided
by its useful life to determine the uniform annual depreciation expense
that can be charged against income before taxes.
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- Subchapter S. The section of the Internal Revenue
Service Code that allows the formation of so-called "S corporations,"
which must have 35 or fewer shareholders and meet certain other requirements.
S corporations are taxed as if they were partnerships, which allows them
to distribute income directly to shareholders and avoid the corporate income
tax, while still benefitting from the other advantages incorporation offers.
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- Tangible Asset. Anything of value other than an intangible
asset owned by a company or individual.
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- Term. The period of time during which the conditions
of a contract are to be carried out, i.e., the time allowed for the repayment
of a loan.
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- Trademark. A distinctive name, symbol, design, emblem,
motto, etc. that identifies a specific company or the products or services
offered by a company.
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- Undercapitalized. The condition of a company not having
enough money to carry out its normal business functions. Undercapitalization
is one of the leading causes of failure among new start-up businesses.
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- Unencumbered. This refers to property and assets that
are free and clear of all liens.
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- Variable Cost. A cost of doing business that changes
in direct relation to the amount of goods or services produced. Labor and
material represent variable costs for many companies. Energy can also be
a variable cost.
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- Vendor. A term generally applied to any supplier of
goods or services on a commercial basis. For example, the company that
supplies the raw material for a manufacturing operation and the janitorial
firm that cleans the offices there would both be considered vendors.
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- Wholesaler. A vendor or distributor who sells primarily
to retailers, jobbers, manufacturers and other commercial entities as opposed
to consumers.
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